Fred Dust: Partner, IDEO

Guru BanavarAs a Partner at IDEO, Fred Dust works with leaders and change agents to unlock the potential of innovation networks in business, government, and society. During his tenure, Fred has taken Nike executives shopping, helped to guide the realization of a future-focused education center at Stanford University, and collaborated with patients and staff to build innovative service models for the Mayo Clinic and Kaiser Permanente. He’s also collaborated with the American Red Cross to redesign its donation experience and the Transportation Security Administration to evolve airport security. Other clients include the Bill & Melinda Gates Foundation, the Rockefeller foundation, the University of Phoenix, the US Agency for International Development, the US Office of Personnel Management, and the US Social Security Administration.

Fred is a frequently requested speaker, advisor, and lecturer. He currently serves on the Advisory Board for Aspen Institute’s Business and Society Program, the Board of Governors at Parsons The New School, the Places Journal Foundation Board, and IDEO.org’s Board of Directors. He lectures widely on various topics, including design methodology, future experience trends, and social innovation. He holds numerous guest professor positions, including the Bruce Goff lectureship at the University of Oklahoma, and has taught classes at California College of the Arts and at the University of California, Berkeley School of Environmental Design.
Prior to joining IDEO, Fred was a project architect at Fernau & Hartman, where he worked on retail and corporate projects, such as the Smith & Hawken headquarters and retail prototype and Oxygen Media. He also spent eight years working in the art world with major organizations (Hotwire Productions, the San Francisco Museum of Modern Art, Galería de la Raza, and others) and independent artists, supervising the development of interactive art installations and assisting in the production of film video projects.

Fred’s writing, published by various journals, appears in several books: Extra Spatial (Chronicle Books, 2003) discusses the design of spaces, and Eyes Open: New York and Eyes Open: London (Chronicle Books, 2008) are city guides that view exceptional experiences through an urban lens. Fred holds a bachelor’s degree in art history from Reed College and a master’s in architecture from the School of Environmental Design at UC Berkeley.