Ruthbea Yesner Clarke is the research director responsible for managing the global Smart Cities Strategies program at IDC. In this program, Ms. Clarke discusses strategies and execution of relevant Smart City technologies and services implementations with a focus on intelligent transportation systems, intelligent public safety and innovations in mobility and social business in local government. She also contributes to consulting engagements and custom research requests to support state and local governments’ Smart City strategies and IT vendors’ Smart City solution offerings .
Ms. Clarke has had several roles at IDC over the past 12 years. Ms. Clarke helped launch the IDC end-user research Vertical Group as the Director of Vertical Views following five years as a Consulting Director for large-scale international projects. In this role she provided strategic and tactical marketing services, including market opportunity assessments, competitive analysis, and cost/benefit analysis.
Ms. Clarke joined IDC following work as a product manager in Internet start-ups in Silicon Valley. Prior to that, she worked with the Massachusetts Department of Mental Health in as a director of programs serving young adults and adolescents diagnosed with substance abuse and mental health issues.
Ms. Clarke holds a BA from Wesleyan University, and graduated Summa Cum Laude from Boston College with an MBA and MSW joint degree.